Marketing and Brands

What is advertising?
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The advertising environment
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Advertising categories
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Advertising media : Print
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Broadcast advertising
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Advertising media : Out-of-home
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Advertising media : In-store advertising
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Alternative traditional media
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Advertising media: Websites
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Advertising media: Alternative new media
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Brand Management
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Introduction to Brand Management
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The history and evolution of branding
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Brand essence, positioning and implementation
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The Brand Manager
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Brand equity
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Brand architecture, managing brand and product relationship
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Managing and sustaining brands
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Brand audits
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Corporate and political branding
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Branding in South Africa
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